We are experts at crafting memorable brands.

We begin by performing an audit of your current brand to understand the pillars of your company. We look for areas of improvement, sources of untapped potential, and really dig at what makes you unique among your competitors.

We gain insight into your brand’s position through comprehensive market research, in turn understanding your competitive environment and target audience. This process allows us to explore your industry and find new streams of customers.

We hold a visual review of the most relevant and successful modern practices and brainstorm ideas – features, designs, angles, and products. Our goal is not simply to be trendy but to capitalize on the right opportunities for your brand to flourish. In our brainstorming, we make a strategic plan about the direction of the creative.

In our concept phase, we define the direction and purpose of your new brand. We work with you to set emotional standards and guidelines that set up your brand for success. Whether you want to reach new audiences, create credibility or simply build awareness, we’ll help orient you in the right direction.

Next, we assemble the ideal tools to help you establish your brand. We formulate a language and verbal identity that beams with personality. Instituting these structures helps your team stay on-brand and web appropriate.

We identify matches between your brand positioning and customer needs, designing all the tools for you to attract your target audience. We develop metrics that measure brand interaction and consumer behavior to prepare your team for the future.

During the Design phase, we strengthen your big idea to produce the most robust brand identity. We create a frame of reference that reflects your brand positioning and makes room for market adoption and scaling.

A successful brand launch requires rigorous scrutiny to be impactful. We create prototypes and survey them on your target audience, examining how it is perceived. We check for any missed opportunities or weaknesses to ensure your brand is foolproof and beautiful.

Once the major design tasks are completed, we begin applying the new brand to specific assets of your business. Working with feedback from the Concept Testing, we build upon existing and new assets to capitalize on the brand identity potential.

Our designers will create assets that speak to your brand essence. We provide you with the tools to create engaging, authentic messages for the marketplace that portray your personality and tone. Consistency of your brand across all assets is key to the success of your brand identity.

We coordinate with your team to establish clear-cut guidelines that provide a foundation for your branding efforts. Foreshadowing your future projects, our protocol ensures your products remain effective and attractive to your customers. Our guide covers various types of media, enabling you to be versatile in your marketing channels.

The launch of a new brand is always the most exciting but also the most stressful. We help streamline your transition by working with our web design & UI/UX teams to train your team about usage rules and measurement metrics, handing you the keys to your improved identity.